Choose Your Own Career Change Adventure (aka Coaching Apps are Now Open Theres Lots More to Offer! aka My Offerings Through The Years) - When I Grow Up

Choose Your Own Career Change Adventure (aka Coaching Apps are Now Open Theres Lots More to Offer! aka My Offerings Through The Years) - When I Grow Up For what seems like forever and ever, I had one way to work with me one-on-one: 12 45-minute sessions over 4 months. The pricing sat between $3K-$4K. I knew it was expensive. I knew it was exclusive. I knew I wanted to offer ways to get my dream career guidance without the hefty price tag. I launched a membership site for under $50/month. It tanked, and I spent time and money retooling it. It did well enough that I ran it for about two years (I think), but I ultimately shut it down because I didnt want to charge to run a private Facebook group, essentially. Too icky. I created a group program to help peeps discover their passion-based career and charged $500 a person. I didnt get the numbers I hoped so I offered it as a 2-for-1. I did it again with similar results and knew I was gonna shelve it. So, I did a CreativeLive class. And then another. All my knowledge on creating your dream career and ditching your day job for under $100. Sure, you have to watch over a dozen hours of video and do it all yourself, and everyone who didnt want to do 12-sessions-for-~$3500 wasnt down with it. I knew I wanted to offer more hands-on availability with this, so I launched my Career Change Masterclass at the end of last year. It essentially combined both CreativeLive programs into one four month course. I capped it at 15 people, offered biweekly group calls and a one-on-one session. I charged $2K, a significant discount from my 12-sessions-for-$3500 program. I got 1 sign-up, which doesnt a group course make. I cancelled the whole thing. And yes, I havent talked about this til now because I was embarrassed. But now I have space, and used this failure as a learning experience, and feel its important to share with you so you know that a business owner who makes six figures has been in business for 8 years can still fucking tank a launch. Im still convinced it was the combination of the time of year + the price tag that was all wrong. I threw up my hands and went back to the drawing board. Whats the sweet spot that overlaps what I  want to do with what my prospective clients want me to offer? I felt like I knew nothing, so I did something crazy. I asked you to make me an offer I couldnt refuse. And instead of getting the 3-5 clients I wanted to fill my month, I got 13 to fill 3-4 months. I wasnt once insulted with an offer or asked to work for nothing. I got a taste of what people who wanted to work with me wanted when they didnt want/need 12 sessions or have/wanna spend ~$3500. And I made just a bit less per session than I usually do. It was a marvel. Really. The only launch Ive done solo that I could deem a total success. The icing on the cake? That I only had to write 1 blog post, put up less than a handful of social media updates about it, and send out a couple of newsletters to make it work. It was the exception to the launching rule, and I loved that. Since that revelation in January coupled with my Word of the Year, Acceptance, at the forefront of my mind Ive been on a mission to streamline. To simplify. And seemingly contradictory but actually not at all to expand. I put out a survey to get a pulse on my people. I scheduled 15 backscratching calls (where I got on the call with someone who filled out the survey who I wanted to talk to move, and theyd ask me questions for 15 min and then Id ask them my questions for 15 minutes) and noticed the offers that were being crafted on the spot. There was such overlap with what was needed and wanted, and now I feel much more certain with the offers Im crafting hitting that sweet spot. So, if you click on over to my coaching page, youll find (a) a no-obligation application to fill out so I can make sure Id be the best person to help ya with your dream career goals and challenges and (b) a pretty nebulous packages start at X sessions for $XYZ. The former will get you a personal response and a link to my consultation calendar if I think wed be a good fit (and some referrals if I think were not), and the latter will be broken down into these choose-your-career-change-adventure options: 1 75-minute one-off session for those who want to work through 1 specific challenge or goal as it related to dream career discovery or launching a biz.   6 45-minute sessions over 2 months that are based around testing a business idea and planning to launch your biz. Well work together so you can get clarity around a guinea pig offer, snag a guinea pig client, deliver said offer, articulate a mission/message/pitch for your biz and plan a Phase One (aka the-most-impactful-yet-cost-and-time-effective way) to launch said biz. 12 45-min sessions over 4 months to give you dream business clarity reality. This is for those who dont know what you wanna be when you grow up, but are ready to start  doing the work to get the clarity and make it a reality (can you tell I love that rhyme?).   I also have a really exciting small group coaching offer for my former clients, which includes  6 months of support for those getting ready to leave their jobs. Well have monthly topic-based calls (around things like goal setting, time management, money matters, etc), a private Facebook group, the ability to do one-on-one sessions at a discount, and open office hours. If youve coached with me before, keep your eyes on your Inbox this week for more details and a registration link! Im thrilled to be opening this up to work with more of you in the way I love to work with the way that you want to work with me. Im also excited to see what about this  works and what, well, doesnt. One of the biggest lessons Ive learned as a business owner is that nothing is a failure when you see everything as a lesson. After 8 years, I still keep my Nancy Drew hat on and give myself permission to pivot, time to (re)assess, and space to grow.